When it comes to getting your foot in the door in the sports industry, 仅仅成为一名运动员或狂热的球迷是不够的. At Mid-America Christian University (MACU) in 俄克拉荷马城, students who earn a 工商管理学士(BBA) with a concentration in sports management are ahead of the game. We’ve designed a program that provides students with the knowledge and skills to turn their passion for sports into behind-the-scenes careers where they’ll help teams handle media relations, 谈判合同条款和贸易协议, 组织推广活动, 和更多的. A degree in business with a sports management concentration can increase your earning power as the sports industry continues to grow in popularity. 这个多面的行业的就业前景是 预计增长26% from 2020 to 2030, much faster than the average for all occupations.
The program provides a broad understanding of athletics management and gives a unique, bible-based perspective into the fast-paced world of sports industry management. You’ll start with business basics and then incorporate coursework that includes 体育领导与道德, 体育社会学, 体育筹款及赞助, 体育设施管理, 体育法律, 及风险管理. With a comprehensive understanding of the inner workings of specific aspects of the industry, students can confidently enter the competitive job market prepared to be effective and ethical leaders in life and in any sports organization.
在体育商业方面的实践经验, look no further than MACU’s athletic program which boasts a strong tradition of competitive teams–and a number of recent national championships. 俄克拉荷马城, home to several professional teams and host of many tournaments and sporting events, also offers opportunities for internships with different types of sports management.
一所基于信仰的大学, MACU is accredited by the Higher Learning Commission (HLC) of the North Central Association of Colleges and 学校 (NCA).
一个安全的地方，发现，找到你的激情 & 成长
位于一个大城市的中心, students quickly discover that MACU is a small campus with a big heart. 我们的教授, staff and students are committed to creating a welcoming environment, and do everything they can to make sure everyone feels a sense of belonging. 有校内社团, 组, 娱乐的机会, 和更多的, it’s easy to meet friends–those who share the same interests and others who might just introduce you to a new passion. 在我们不到1人的校园,500名学生, you’ll never feel lost in the crowd as you find your purpose in life and grow in your faith.
美国第25大城市, 俄克拉荷马城 has the best of big cities–professional sports teams, 公园面积, 艺术及娱乐区, diverse culture and outstanding restaurants–but maintains a friendly, 小镇的社区意识. Recently ranked in the top 15 major cities in terms of 就业增长, OKC offers many career-boosting opportunities for MACU students as well as an active job market for graduates. Benefits for on-campus/commuter MACU students include:
- Small classes, accessible professors with real-world experience
- Support services committed to helping students thrive and succeed
- Located in an exciting, growing city with a flourishing job market
- Faith-based clubs, weekly chapel services, student-led devotions
- Academic, social, and 休闲 组 and activities
Ethical issues are a challenge in any industry but they can get particularly complex in the sports industry where the ultimate goal is winning.
In the competitive industry, MACU students stand out as servant leaders and people of character. 以基督为中心的教育, students who earn sports business degrees are well-equipped with the skills and insight needed to tackle problems ethically, 建立信任, 根据圣经的原则做决定.
Students seeking a Sports 管理 concentration for their 工商管理 and 道德 degree will complete the following courses in addition to their major BBA classes:
This course is designed to prepare students to develop skills necessary to address marketing issues specific to the sports industry. Student’s will analyze the field of sports in terms of the practices, 应用程序, 以及主流营销策略.
This course examines the ethical issues individuals face in Sport 管理 settings. Emphasis is placed on ethical dilemmas sport managers encounter in the daily operation of commercial, 休闲, 以及教育运动项目. 除了, students study leadership theories and practices as they relate to sports organizations and its effects on employee motivation in an athletic setting.
This course examines diverse way organized sports reflect and influence the values and social structures of society. 学生分析主修政治, 经济, and social functions of sports in historical and cross-cultural contexts. 主题包括妇女和体育, 暴力, 种族和体育, and the changing functions of collegiate and professional athletics.
本课程考察技能, strategies and techniques needed for successful revenue generation in the sport industry. 除了, students examine corporate sponsorship and its impact on the sports industry from a sales and marketing perspective.
This course is designed to provide learning experiences in managing sport facility operations, 规划新的体育设施, 翻新和维护新设施. 了解体育设施, 他们的设计, 并通过实地考察获得管理经验, 演讲者, 以及标准的课堂材料.
This course provides a presentation of the basic legal system, 它的术语, and principles as applied to professional and amateur sports. 重点是识别和分析法律问题, 这些问题的后果, and the means of limiting the liability of sport organizations